You Provide
How EQ Leads Turns Prospects into Guaranteed Demos
From cold prospect to live conversation, here’s how we consistently build your pipeline with guaranteed demos.
Step 1. Define
Your Ideal Buyers
We map your Ideal Customer Profile (ICP) — industries, roles, regions. Then we enhance it with data-driven buyer personas that reveal pain points, goals, and emotional triggers.
- Clear target markets
- Buyer motivations mapped
- Profiles built to convert
Step 2. Build
Outreach that Lands
We design campaigns that are fully optimized for inbox placement buyer engagement.
- Brand approved sending domains
- Messaging tailored to buyer persona
- Calendar integration for direct demo scheduling
Step 3. Engage
Conversations that Convert
We run daily outreach, track responses, and turn buyer interest into booked demos.
- Persona-based messaging tested for resonance
- Direct scheduling once buyers show interest
- No-show protection with free rebooking
Step 4. Optimize
Refine & Scale
We continuously analyze performance to raise reply rates, improve show rates, and maximize ROI.
- Real-time adjustments based on results
- Updates at your chosen cadence (weekly, bi-weekly, monthly)
- Actionable insights your reps can use to close faster
What You Handle vs. What We Handle
Ideal Company Profile (ICP) and target roles
Enhanced buyer personas (pain points, goals, emotional triggers).
Calendar access for demo scheduling
Domain setup, compliance and monitoring.
Quick feedback on demo quality
Outreach messaging, testing, sending, and booking demos.
What You Handle vs. What We Handle
You Provide
Ideal Company Profile (ICP) and target roles
Calendar access for demo scheduling
Quick feedback on demo quality
We Handle
Enhanced buyer personas (pain points, goals, emotional triggers).
Domain setup, compliance and monitoring.
Outreach messaging, testing, sending, and booking demos.
Timeline Snapshot
Weeks 0–2
Kickoff + setup
Weeks 3–4
Outreach warmup begins
Months 2–3
Full sending ramps; demos begin booking
Month 3 onward
EQ Engaged Leads available as an add-on
Months 4–7
Ongoing optimization
What Counts as a Qualified Demo
A demo counts when:
- The buyer matches your Ideal Customer Profile (ICP) and the buyer personas agreed at kickoff
- It’s booked through our scheduling flow
- The prospect attends
No-show protection: If a prospect doesn’t attend, we rebook or replace at no cost.
See all scheduling hiccups—conflicts, duplicates, cancellations, etc.