Our Demo Guarantee
Clear, straightforward standards you can count on.
Every demo fits your Ideal Customer Profile, is booked on your calendar, and is attended — or we rebook/replace it at no cost. Clear, fair, guaranteed.
What’s Included in Every Demo
Right fit
Each demo matches the company profiles and roles agreed at kickoff.
Direct to your calendar
All meetings are scheduled through our booking flow and synced to your calendar (via Calendly or your preferred system).
Guaranteed attendance
If a prospect doesn’t show, we rebook or replace it at no cost.
See how our demo guarantee works in practice
Quick Highlights
- Right fit — Every demo matches the company profiles and roles agree at kickoff.
- Direct to your calendar —All Meetings are scheduled through our booking flow and synced to your calendar (via Calendly or your preferred system).
- Guaranteed attendance — If a prospect doesn't show, we rebook or replace it at no cost.
Full Criteria
- Buyer matches your Ideal Customer Profile (ICP) — company profiles/types and roles defined at kickoff.
- Scheduled through our booking flow — placed directly on your calendar.
- Prospect attends — no minimum time required.
- If they don’t show, we rebook or replace it at no cost.
Straightforward Standards for Every Situation
You always know exactly how demos are counted:
- Team meetings One meeting with multiple attendees counts as one demo.
- Duplicates If the same buyer books twice, it only counts once.
- Late arrivals As long as the prospect attends, the demo is valid.
You get demos that are fair, qualified, and valuable — every time.
Edge Cases: How We Handle Exceptions
Team meetings
Multiple attendees count as one demo.
Duplicates
If the same buyer books twice for the same opportunity, it counts as one demo.
Late arrivals
Still count as attended.
Attribution: Who Gets Credit
We count demos booked through our booking link — even if your team previously had conversations.
Not counted if:
- The meeting was already on your calendar before kickoff, or If there’s ever a dispute, we use the booking source and email thread to resolve it quickly and fairly.
No-Show Protection
If a prospect doesn’t attend, we rebook or replace it at no added cost — and we send confirmations and reminders to boost show rates.