Breaking Down Silos: How Teams Can Collaborate on Killer Outbound Email Strategies
Outbound email is often viewed as a sales-only initiative. Reps build lists, write sequences, and press send. But when o...
Strategy & Targeting
Beyond the Inbox: Why Outbound Email Works Best as the Backbone of Multi-Channel Success
Outbound email is one of the most effective ways to start conversations with new prospects. But here’s the problem: too ...
Finding the Right Rhythm: Timing and Frequency Optimization for Outbound Email
Even with the right list and the right message, outbound email can still fail if it arrives at the wrong time or comes a...
4 Steps to Mapping Your Outbound Emails to the Buyer’s Journey
If there’s one mistake sales and business development teams make more than any other, it’s treating every prospect the s...
Why Your Outbound Email Efforts Are Not Working (And How to Fix Them)
Outbound email is supposed to be one of the most efficient ways to build pipeline. It’s scalable, cost-effective, and ca...